[1]陈旭,刘龙,田卫.由旧工业厂区再生的文创园商业模式竞争力要素评价[J].西安建筑科技大学学报(自然科学版),2018,50(06):826-833.[doi:10.15986/j.1006-7930.2018.06.010]
　CHEN Xu,LIU Long,TIAN Wei.Evaluation of competitive factors of business model of Cultural Innovation Park regenerated from old industrial area[J].J. Xi’an Univ. of Arch. & Tech.(Natural Science Edition),2018,50(06):826-833.[doi:10.15986/j.1006-7930.2018.06.010]
点击复制

由旧工业厂区再生的文创园商业模式竞争力要素评价()
分享到：

西安建筑科技大学学报（自然科学版）[ISSN:1006-7930/CN:61-1295/TU]

卷:
50
期数:
2018年06期
页码:
826-833
栏目:
出版日期:
2018-12-31

文章信息/Info

Title:
Evaluation of competitive factors of business model of Cultural Innovation Park regenerated from old industrial area
文章编号:
1006-7930(2018)06-0826-08
作者:
陈旭;  刘龙; 田卫
西安建筑科技大学 土木工程学院，陕西 西安 710055
Author(s):
CHEN Xu; LIU Long; TIAN Wei
School of Civil Engineering, Xi′an Univ. of Arch. & Tech., Xi′an 710055, China
关键词:
旧工业厂区; 文创园区; 商业模式; 竞争力要素
Keywords:
old industrial area;  cultural innovation park;  business mode;  competitiveness elements
分类号:
TU984.114
DOI:
10.15986/j.1006-7930.2018.06.010
文献标志码:
A
摘要:
近年来，随着“退二进三”和“三旧改造”政策的不断落实推进，大量旧工业厂区再生利用为文创园，而在园区商业运营过程中却屡屡出现决策性失误.为降低决策者在文创园区商业模式改进方案决策的盲目性，增强其对园区竞争力的整体把控及有针对性的改造，通过对近110个旧工业厂区改造文创园项目商业数据分析，整理提炼出核心竞争力要素.将熵权值修正层次分析法以及冲击曲线和费用曲线理论相结合，构建了基于竞争力要素重要性程度及其优劣势分析的综合评价模型，得出将决策者主观意向与商业客观实际问题综合考虑的竞争力要素改进次序，为旧工业厂区改建文创园区提供了新的商业决策依据，并应用于西安某旧改文创园商业模式的改进，取得了园区竞争力改善的实际成效.
Abstract:
In recent years, with the continuous implementation and promotion of the policy of "retreat into two and enter into three" and "transformation of the three old", a large number of old industrial factories have been reused as Wenchuang Park, but in the process of commercial operation of the park, decision-making errors often occur.In order to reduce the blindness of the decision-makers in improving the business model of the park, enhance the understanding of the characteristics of the park and reform the disadvantages, through the analysis of the commercial data of more than 100 old industrial factories, the core competitiveness of the business model is extracted and refined. Combining the entropy weight correction analytic hierarchy process and the impact curve and the cost curve theory, a comprehensive evaluation model based on the analysis of the importance and the advantages and disadvantages of the competitive factors is constructed, and the order of improving the competitive elements which considers the subjective intention of the decision-makers and the objective practical problems of the business is obtained, and it will be used for the future old industrial plant. The reconstruction of Wen Chuang Park provides a new basis for business decision，It has been applied to the improvement of the business model of an old renovated text Park in Xi′an, and achieved the actual effect of improving the competitiveness of the park.

参考文献/References:

［1］张扬,李慧民.基于SEM的旧工业建筑绿色改造影响因素分析——以开发阶段为例［J］.西安建筑科技大学学报(自然科学版),2015,47(5):689-693.

ZHANG Yang, LI Huimin. Analysis of influencing factors of green transformation of old industrial buildings based on SEM—Take the development stage as an example ［J］. Journal of Xi′an Univ. of Arch. & Tech. (Natural Science Edition), 2015, 47 (5): 689-693.
［2］陈旭,李慧民.旧工业建筑(群)再生利用效果评价方法研究［J］.西安建筑科技大学学报(自然科学版), 2013,45(3):397-401.
CHEN Xu, LI Huimin. Study on the evaluation method of reuse effectiveness of old industrial buildings ［J］. J. of Xi′an Univ. of Arch. & Tech. (Natural Science Edition), 2013, 45 (3): 397-401.
［3］樊胜军,蒋红妍,钟兴润,等.旧工业建筑再利用社会影响后评价研究［J］.工业建筑,2013,43(10):11-14+32.
FAN Shengjun, JIANG Hongyan, ZHONG Xingrun, et al. Post-evaluation study on social impact of reuse of old industrial buildings ［J］. Industrial buildings, 2013, 43 (10): 11-14+32.
［4］余伟忠.城市创意园区运营模式探讨［J］.新美术,2014,35(4):102-105.
YU Weizhong. Discussion on the operation mode of the Urban Creative Park. ［J］. new art, 2014,35 (4): 102-105.
［5］李海超,刘化飞.我国创意产业发展现状及其策略研究［J］.科技管理研究,2009,29(1):1-2.
LI Haichao, LIU Huafei. Current situation and strategies of creative industries in China ［J］. Research on Science and Technology Management, 2009, 29 (1): 1-2.
［6］周胜,段淳林.全球化背景下文化创意产业创新模式研究［J］.经济问题,2009(3):23-25.
ZHOU Sheng, DUAN Chunlin. Research on innovation model of cultural and creative industries under the background of globalization ［J］. Economic Issues, 2009 (3): 23-25.
［7］赵立志,张曦沐.“创意产业”与旧工业建筑及其地段的再利用［J］.建筑科学,2008(5):99-101.
ZHAO Lizhi, ZHANG Ximu. “Creative industry” and reuse of old industrial buildings and their areas ［J］. Architectural Science, 2008 (5): 99-101.
［8］高军,吴欣桐.文化产业项目竞争力解构与评价体系研究［J］.西南民族大学学报(人文社会科学版),2014,35(5):145-149.
GAO Jun, WU Xintong. Research on the deconstruction and evaluation system of competitiveness of cultural Industry projects ［J］. Journal of Southwest University for Nationalities (Humanities and Social Sciences Edition), 2014, 35 (5): 145-149.
［9］邹艳春.文化创意产业竞争力的三维结构研究［J］.学术研究,2014(6):85-89.
ZOU Yanchun. Study on the three dimensional structure of the competitiveness of cultural and creative industries ［J］. Academic Cesearch, 2014(6): 85-89.
［10］辛阳.我国文化企业竞争力评价指标体系的构建与应用［J］.当代经济研究,2013(5):34-38.
XIN Yang. Construction and application of evaluation index system for competitiveness of cultural enterprises in China ［J］.Contemporary Economic Research, 2013 (5): 34-38.
［11］邢向阳,郝索,李丙金.我国文化创意产业竞争力评价分析［J］.未来与发展,2012,35(9):69-72,90.
XING Xiangyang, HAO Suo, LI Bingjin. Evaluation and Analysis of Competitiveness of China′s Cultural and Creative Industries ［J］. Future and Development, 2012, 35 (9): 69-72+90.
［12］邬关荣,唐琼,熊晖.文化创意产业商业模式创新影响因素探讨［J］.商业时代,2013(13):119-121.
HU Guanrong, TANG Qiong, XIONG Hui. Discussion on the influencing factors of business model innovation in cultural and creative industries ［J］. Business Age, 2013 (13): 119-121.
［13］ZHENG Jane, CHAN Roger. The impact of ‘creative industry clusters’ on cultural and creative industry development in Shanghai［J］. City, Culture and Society,2014,5(1):9-22.
［14］CHOU Tsulung. Creative space, cultural industry clusters, and participation of the state in Beijing［J］. Eurasian Geography and Economics,2012,53(2):197-215.
［15］祝志川,张君妍,张国超,等.基于熵值修正层次分析法赋权的综合评价模型与实证［J］.统计与决策,2018(13):47-51.
ZHU Zhichuan, ZHANG Junyan, ZHANG Guochao, et al. Comprehensive evaluation model and empirical study of empowerment based on entropy modified analytic hierarchy process ［J］. Statistics and Decision-making, 2018 (13): 47-51.
［16］小野桂之介，根来龙之．経営戦略と企业革新［M］. 東京: 朝仓书店，2001.
［17］郭庆军,陈旭,李慧民,等.旧工业建筑绿色改造竞争力要素分析［J］.工业建筑,2013,43(10):15-18.
GUO Qingjun, CHEN Xu, LI Huimin, et al. Analysis of Competitive Elements for Green Renovation of Old Industrial Buildings ［J］. Industrial Buildings, 2013, 43 (10): 15-18.

备注/Memo

备注/Memo:
收稿日期:2018-03-13修改稿日期:2018-11-19
基金项目:国家自然科学基金(51478384，51808424)；中华人民共和国住房与城乡建设部项目(2018-R1-009)
第一作者:陈旭(1974-)，男，博士，副教授，主要从事土木工程建造与管理方向.E-mail：657947353@qq.com
更新日期/Last Update: 2019-02-14